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Note : Please note that Mashable has updated their ad format after reading this article and you can read Pete Cashmore comment here.
Today I opened Mashable dot com and was shocked to see that such a famous blog violating Google Adsense rules. Last time I told you about Google’s click and miss policy. Google says that they do not want accidental clicks on their ads but they want that users should only click on Google ads in which they’re interested.
Lets discuss about it in detail. As Google has made it clear that we cannot place ads in Under Menu And Drop Down Links, you can read more about this here, where I’ve explained about Google’s click and miss policy in detail. Now lets see how Mashable is running the risk of click and miss, in his blog.
Have a look at this post on Mashable where Palin Ningthoujam tells about some Twitter tools or this post that explains about Twitter Petitions. At the top, under News Channel, put mouse cursor on More News and you will see drop down menu opening on Google Ads, and Google official blog clearly warn users, not to use this ad format.
For more clarification have a look
Conclusion
I cannot see this ad format on all the posts but most of them follows it. I am a big fan of Mashable and request them to fix this ad placement format so that others do not follow the same.
If you like this post, you will love these :
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- Say No To Google Ads Under Menu And Drop Down Links
- How To Change The Size Of Fonts In Ad Units : Google Adsense Update
Gaganpreet Singh on July 29, 2009 | Filed Under Announcement, Google Adsense
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{ 14 comments… read them below or add one }
It shouldn’t be a great deal of an issue right? Is there any sense that just due to menus dropping onto google adsense advertisements, there is an increased chance of accidental clicking? I don’t get the point! After all, its not a drunk person who doesn’t know where to click. What causes google to make such a dumb policy?
Mashable is sort of celebrity blog and its also a premium adsense publisher I think. I am sure Google will overlook this “little” thing. (which is not very little had it been a regular blog)
Good point Deb. Even IMO Mashable are premium publishers of adsense and premium publishers have lots of benefit over normal adsense publisher in the terms of number of ad units and ad placement.
Hmm. Didn’t knew about this. Nice find. Hope mashable fixes this soon.
There are some rules that are are implied on both Premium and free users and in my opinion this click and miss rule is one of those.
I feel they did not do it deliberately…
Hey Gaganpreet,
Yup, we’re a premium publisher and we’ve been speaking to Adsense about trying new placements this week. We made a change to the ads last night but I don’t think any of us noticed the dropdown issue. Tend to agree that one isn’t ideal and we’re toggling it off for now.
Thx for the heads up,
–Pete
Good to hear that Mashable has changed his ad placement because of your post Gagan
Well Gagan, you might have noticed premium publishers DO violate adsense tos which apply for us. If you observe top news sites, they do many things which might be against googles policies for normal publishers – like ad refreshing, popupos, pop unders, iframe etc.
Premium publishers can also place their ads on adult and gambling sites which is NONO for us. [Source]
Yea Premium publishers gets a lot of benefits but I can’t DIGEST the thing that Google can give the permission to encourage accidental clicks.
There are many advantages of being a premium publisher.
Congratulations Gagan!
Its kinda achievement for BTG to be noticed by one of the best tech blog!
I have seen most of website doing this and trying to make adsense ads not look like of adsense. Nice to know Pete also read this blog.
ooohh, that’s awesome! PETE CASHMORE made a comment on your post!! cool!