How To Make Your Blogger Template Search Engine Optimized

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Someone asked me on Gtalk that is it possible to make a Blogger theme search engine optimized. If yes! then how ? So, here are few changes everyone should make in a Blogspot template to make it search engine optimized or you can also say SEO of Blogger Template. Lets start :

Optimize Page Title for SEO

post title

In many famous blogs like BloggerBuster, you can see that when you open any article, the post title comes first and then blog title, whereas in the default Blogger templates blog title comes first and then the post title. So, the first step for SEO is to swap these two titles. How ? I’ll tell you.

1. Go to Blogger >> Layout >> Edit HTML

2. Put a tick on Expand Widget Templates checkbox and search for the following code

<title><data:blog.title/></title>

3. Replace this code with the following code

<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> |<data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title> </b:if>

4. Save your template.

Optimize Meta Description and Meta Keywords for SEO

meta description

They both are the major factor for search engine rankings and I’ll explain these two terminologies in brief :

  • Meta Description : It tells the brief and concise summary of your page’s content.
  • Meta Keyword : It is a list of the most important words on a page. To read more about it visit Wikipedia.

Now, coming to the point, it is very important to add meta description and meta keywords to your blog. How ? I’ll tell you.

1. Go to Blogger >> Layout >> Edit HTML

2. Put a tick on Expand Widget Templates checkbox and enter the following code after the <head> tag.

<meta name="description" content="meta description goes here" />
<meta name="keywords" content="list of keywords goes here" />

Also read : How To Add Different Meta Tags For Every Individual/Single Post In Blogger

Optimize Post Titles for SEO

post title seo heading

Usually, we keep <h1> or <h2> tag for post titles. If your Blogger template is having any other heading tag, then its time to change it. How ? I’ll tell you.

1. Go to Blogger >> Layout >> Edit HTML

2. Put a tick on Expand Widget Templates checkbox and search for the following code

post-title entry-title

3. If there is a h3 tag in front of it i.e <h3 class=’post-title entry-title’>

Then change it to

<h2 class=’post-title entry-title’>

or

<h1 class=’post-title entry-title’>

Breadcrumbs

Breadcrumbs play a major role in increasing reader navigation and helping search engines to determine the structure of your website. In my opinion adding breadcrumb to your blogger template is must. Hoctro has very well explained the procedure to add breadcrumb.

Clean up the code

clean html

Do not add any unwanted java-scripts to your template, like falling snow, songs etc. Keep your code as clean as possible. Read this article of mine on tweaking CSS code to make your template load fast.

Pagination

page-navigation

Pagination helps bots to crawl your site easily and reach every pages of yours without any trouble. You can follow this article of mine in which I’ve explained the procedure to add pagination to your blogger theme.

Related posts

Use related post in your Blogger template. This helps in showing up the older posts to search engines. Click here to read the tutorial on how to add related post to Blogger templates.

The above mentioned are the most important steps for SEO of Blogger Template.

Also read : Top 10 Steps To Launch A Successful Blog


If you like this post, you will love these :

  1. How to Add Javascripts To Your Blogger Template
  2. How To Add Different Meta Tags For Every Individual/Single Post In Blogger : Blogger Hack : Increase Traffic Part6
  3. Gagan84 Blogger Template : New Template Designed By 84Productions
  4. How To Customize Google Custom Search Engine Watermark Image And Search Button
  5. Pinky84 : New Blogger Template Designed By Me
  6. How To Add Gravatar Beside Post Title In Blogger : Tutorial
  7. Some Tips On Selecting A Blogger Template : Must Read
Gaganpreet Singh on December 8, 2009 | Filed Under Blogger Tricks

Article by Gaganpreet Singh

This is Gaganpreet Singh, a part time blogger from Chandigarh, India. A Web Designer, MAC user and founder of BeepTheGeek. You can follow me on Twitter at @84Productions

Gaganpreet has written 752 awesome articles.

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{ 3 comments… read them below or add one }

1 Blog4Boys December 8, 2009 at 12:17 pm

Tutorial is really good. Thanks for sharing the post.

Reply

2 latestphonereviews December 8, 2009 at 7:59 pm

U mentioned about meta tags.

Matt Cutts confirmed that Google search engine no longer cares for meta tags in search results.
So not so important now.

Reply

3 Gurpreet Singh December 9, 2009 at 9:03 am

nice update I tried all and it gives me some relief for traffic

Reply

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