Adsense Earnings based on Buying Keywords

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If you would like to make a decent amount of adsense revenue then you must rank for something called ” buying keywords.”

These are keywords that people put into Google when they are looking to make some sort of action, not tomorrow, but immediately.

The people entering these keywords or phrases have a need that must be fulfilled and they are going to the search engine to find the best way to do so.

If you have a site that ranks well for one of these keywords then people will come to your website and a good percentage (5-10%) will click on one of the ads they see either before or after reading your what you have wrote.

This was a concept that took me a while to figure out and once I did it was as if lightening has struck me.

Making money with adsense involves sales. When a click is made that money does not just magically appear in your adsense account from thin air.

Rather, someone considers that traffic coming to your website to be valuable. And, they want some of it.

It is believed, by someone, that paid traffic coming from your website will turn into actual sales for them.

Google is just the middleman who is taking their cut for facilitating this transaction.

So you have to understand that if someone comes to your site NOT LOOKING TO BUY something then you are not going to make money because your advertisers are not going to make money.

How can they pay you if they are not getting paid?

The realistic fact is that all the people who come to your site looking to be informed, entertained, or just by chance are worthless from an “adsense perspective.”  They are not going to do anything but read your wonderful content and leave.

You need someone who wants to make a purchase, right now, and when they come to your site they find what they are looking for in the form of your ads.

Now, understand this. I am not talking about making a site solely for adsense based on these buying keywords.  You could do that but those sites are not easy to get away with like they used to be.  I am talking about including them into your preexisting website by making a sub-page, sub-category, or post about them and then actively promoting it (via internal links or external back links).

So what happens when you have a site not based on buying keywords?

Here is a great example.  I bought a sports blog two years ago.  It ranked high for a really good sports related term right under ESPN and FOX.  I was ecstatic!  I bought it for under $700 and yet I believed from the numbers found in the Google keyword tool that I would be able to generate $100 a month from it.  I would get my investment back in less than a year and then I would have an extra $100 in passive income coming in on a monthly basis.

I thought I was so clever!

Well, as it turns out almost two years later I would be surprised if I made $15 off that particular website.  It gets approximately 100 hits a day of organic traffic, even today though I have not done a single thing to it in ages, but it does not turn into valid adsense clicks.  Even when it peaked during the football season on Sunday and Monday the most I made was $1.50.

Why did I not make any money though I was at the top of the search engine for a decent keyword?

It was not a buying keyword and therefore nobody was going to my sports blog with a need.  It was just to be entertained, look up sports highlights, or check the score.

Was sports fun to right about?  You betcha!  Did I love that blog?  You betcha!  But, does fun and entertaining keywords to write about always translate into passive adsense revenue. Absolutely not!

In fact I have found that the best keywords are the most boring to write about.  Some of these topics make me want to pull my teeth out.  Yet, that is where the money is so I spend time researching about them and write about them.

So what is the moral of this story?

Put yourself in the mind of a person searching the internet who is not trying to make money from it in anyway.  When contemplating keywords you need to ask yourself “what the overall objective is” for the person looking this term up.  Would he or she be looking to make a purchase?  how likely is it that some sort of call to action will result in their search?  is any information relating to this item pressing?

That is one of the many google adsense money tips you can use and take to the bank.  Keep in mind that I have nothing against building and running a blog that is based on topics you like.  I have two of those myself.  Just do not expect to get a lot of clicks from it if you do not incorporate some “buying keywords” in it.  You need them for people to find you and you need them “buying adwords” on your website that people will then click to.

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Tagged as: adsense, buying, Google, keywords, revenue